|Introducing Social Media Performance Group|
|Written by Mike Ellsworth|
|Wednesday, 28 April 2010 20:26|
You've probably heard about Social Networking or Social Media, and you may think it's for kids, not for business. But real businesses like yours are leveraging Social Media today to achieve real results.
And probably none of them have asked you one simple question: "How can Social Media help you execute your organization's strategy?"
At Social Media Performance Group, that's our first question. We understand that real, effective, sustainable Social Media success requires an enterprise-wide strategy.
We don't want to sell you the tools - the Twitter campaigns, the Facebook fan pages; the LinkedIn presence; the YouTube channel filled with scarcely viewed but expensive videos. At SMPG, our motto is, "No tools before rules!"
Social Media Performance Group has a simple yet powerful approach: First we work with you to understand your company's strategy. What are your challenges? Where are you going? How do plan to get there?
Once we comprehend your vision, mission, and goals, we work with your senior leadership to find the opportunities for Social Media success across your enterprise, using our unique Enterprise Social Media Framework, which maps Social Media techniques, success stories, and case studies to all appropriate touchpoints in your enterprise.
We go beyond the obvious quick hits - sales and marketing - and help you achieve Social-Media-driven results in areas such as product development, customer service, and employee engagement and retention.
By understanding your strategic objectives and goals, we work with you to integrate a comprehensive Social Media strategy that supports your corporate strategy.
As a result, Social Media is not just bolted on, it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
To help get the conversation rolling, we've created a Social Media Quick Assessment that can help gauge where you and your organization are. It's free and you can have as many people as you'd like take it and then we can compile the results and get them back to you. Additionally, once you fill out the survey, we can send you our presentation, "What is Keeping Executives Up at Night?" This touches on some of the biggest issues organizations facing organizations in 2010: Social Media, the virtual employee, and the Generation Y value delta. You can take the survey at: bit.ly/dBOx6X
We'd love to talk to you and your senior leadership about how you can leverage the power of Social Media to support your strategic objectives. Simply contact us and we can begin the conversation.