|About Social Media Performance Group|
|Written by Administrator|
|Sunday, 10 August 2008 18:42|
Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy!
Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy.
We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention.
As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
Who is the Social Media Performance Group?The three principals of SMPG have varied and complementary capabilities and experience. We also partner with world class marketing, branding, design, and development resources to offer complete strategy-to-execution services.
In addition to being a founding principal of SMPG, Ken is
President and CEO of Aperçu Group Inc., a team of leading scholars and
practitioners dedicated to helping organizations improve their financial and
operational performance. In addition to social media consulting, Ken consults
and coaches on issues of diversity, leadership, conflict management, succession
planning, crisis management, team building, negotiation, presentation skills,
workplace systems design, marketing, and strategic planning.
Mike’s background includes experience as an IT Program
Manager, Chief Technology Officer for a startup, Vice President of Strategic Planning
for an Internet incubator, Senior Project Manager at the Nielsen Company, and as
an independent Emerging Technology Strategy Consultant. During his 15-year
career at the Nielsen Company in the marketing research business, he helped set
Dun & Bradstreet's Internet strategy and developed the vision that resulted
in the consumer packaged goods industry's first Web application in early 1995. With
his own company, StratVantage Consulting, Mike helped Sterling Commerce create
their eCommerce strategy and has helped senior leaders understand and connect
rapidly changing new technologies with the organization’s existing strategy.
Most recently, Robbie has leveraged his social networking strategy and execution experience to found Strategy Blueprints, a consulting firm that helps companies ensure that their tactical business plans map to their strategic business objectives, especially in the area of social networking and new media.
Follow us on Twitter: www.twitter.com/MikeEllsworth.
|Last Updated on Thursday, 11 March 2010 21:40|